In the order of importance, the trust factors for online content are: Content Properties. Title, spelling, grammar, style, language and presence of quick answers. Proof. Quotes, links, references and citations. Publisher Reputation. Brand, website or publisher reputation. Author Reputation. Familiarity with the author and their previous work. Social Proof. Peer review, communities, comments and social media. Cross-Checking. Facts are often seen as true if found on other … Continue reading Here's how web users decide if online content is trustworthy.