eCommerce SEO: Achieving a 60% increase in YoY revenue

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At the start of 2019, Deyan was approached by Pro’s Choice. Pro’s Choice is Australia’s largest online retailer of surveillance and security cameras, with valued clients across local law enforcement and government agencies, to schools and national parks.

The retailer was preparing for a migration project and required an agency that could support them on both technical and SEO enhancement levels.

The project had two key goals that would define its success:

  • Mitigate risk of traffic loss during migration
  • Increase traffic and revenue post-launch


  • Digital Strategy
  • Website Migration
  • Conversion Rate Optimisation
  • Technical SEO
  • eCommerce SEO
  • CTR Optimisation
  • Content Quality Enhancements
  • Link Building


Following the migration, Pro’s Choice has seen a 60% increase in revenue YoY and a 40% increase in traffic YoY.

Pro’s Choice has made a strong investment in technical website enhancements, snippet optimisation, and content quality improvements. This work has included an ongoing review of the Pro’s Choice range to improve page quality and optimise for rich snippets in search results. As individual products are heavily searched for, increasing traffic to SKUs has been a top priority.

Mate, we are pretty happy with the results. You guys are marvellous. I saw we are beating everyone in almost all keywords! Past 2 months have been busier than last years (May/June).

Ian, Marketing Manager, Pro’s Choice

For further information on our approach to website migrations and eCommerce SEO, feel free to get in touch.