At the start of 2019, Deyan was approached by Pro’s Choice. Pro’s Choice is Australia’s largest online retailer of surveillance and security cameras, with valued clients across local law enforcement and government agencies, to schools and national parks.
The retailer was preparing for a migration project and required an agency that could support them on both technical and SEO enhancement levels.
The project had two key goals that would define its success:
Following the migration, Pro’s Choice has seen a 60% increase in revenue YoY and a 40% increase in traffic YoY.
Pro’s Choice has made a strong investment in technical website enhancements, snippet optimisation, and content quality improvements. This work has included an ongoing review of the Pro’s Choice range to improve page quality and optimise for rich snippets in search results. As individual products are heavily searched for, increasing traffic to SKUs has been a top priority.
Ian, Marketing Manager, Pro’s Choice