These days, SEO is more than just a ranking thing. Good SEO is anyway. It’s about increasing your website traffic and getting more visitors to engage with your site – and ultimately your business – in exactly the way you want them to.
So when a client tells us they want to rank for “car rental” or “cheap flights”, we treat it as just a conversation starter. The competition for the top spots in those searches is fierce. And the traffic could be better qualified. Your customers are searching for all sorts of phrases; the key is identifying how to bring you the most revenue, not the most traffic. You might be better off targeting a more specific phrase, or simply optimising your content to convert more of the traffic you’re already getting.
There’s no one-size-fits-all approach to SEO. When we speak with you, we’ll recommend an approach that’s affordable but still gives you the business uplift you’re after. In the meantime, take a look at our SEO packages below.
Learn exactly what’s inhibiting your organic search, and discover many opportunities for improvement. All actionable advice too. We detail our findings in a practical, step-by-step report.
We start with precise phrase research. We find most effective content for best results with your audience in mind. We draw attention to content. Generate buzz from bloggers and journalists.
Ensure your site is in safe hands when it comes to SEO. We track your search visibility. We solve any of your tech SEO issues that may come up.
In addition to our SEO packages detailed above, you can engage Deyan SEO to perform various SEO services on an ad-hoc basis. Our other SEO services include:
Realise the full potential of your existing website. By having us perform a technical audit, you’ll learn exactly what’s inhibiting your organic search, and discover many opportunities for improvement. All actionable advice too. We detail our findings in a practical, step-by-step report, which you can give to your developer for implementation.
Re-developing your website is a nerve-wracking business. So is moving to a new domain or content management system (CMS). You’ve worked hard for your search-driven business, and the last thing you want is to lose it to a handful of unforseen technical glitches. With a migration audit, you can stop worrying. We’ll analyse both sites (old and new) before the new site goes live. We’ll highlight any changes that may negatively impact the new website, and offer actionable recommendations to resolve these issues.
If your site violates Google’s best practice guidelines – deliberate or not – you can be penalised. Perhaps even be removed from their search results. If you’d like to mitigate this risk, we can perform a risk assessment of the links currently pointing to your website. We’ll highlight any issues, and recommend preventative action where necessary.
Everyone hits the panic button when their ranking or traffic drops. But there’s no need. Deyan SEO can set things right again. We’ll analyse your website to determine the nature of the drop (manual penalty, algorithm update or technical issue), then recommend and implement the necessary action to recover the traffic you’ve lost.
Understand exactly what’s happening on your site, and what your business is getting out of it. With our visualisation and reporting service, we can identify where your traffic is coming from, provide a breakdown of organic search traffic, track your goal / ecommerce conversion, identify your top landing pages, provide reliable stats on your social media efforts, and overlay all of it with annotations relating to Google algorithm updates. We can also tell you what pages are ranking, how your ranking has changed, how your Google Places listings are performing, how you compare to your competitors, and whether there are any trends in the results that you should be paying attention to. And, of course, we can cross-reference all of this data against our SEO activities and your budget, so you know exactly what’s working and how your investment is serving you.
Get your team completely up to speed with SEO with a practical SEO workshop. Choose the length (1 hour / 1 day / 1 week) and format (face-to-face / webinar) and we’ll tailor our best practice content to the specific needs of your team. Topics include:
Q: How many phrases can I target?
A: We don’t limit the number of phrases you can target. We know your target customers will be searching for all sorts of phrases. We will, however, recommend a set of targets to give you the best return, taking into consideration your budget, search volume and competitiveness of those phrases.
Q: There are so many SEO companies, why are you better?
A:We’ve been doing SEO since 2008. We’ve handled more than 1000 successful campaigns for some of Australia’s biggest brands (including Virgin Australia, ABC and iSelect), as well as many startups and SMBs. When you’ve had that much experience, you develop a ‘gut-feel’ or sixth sense for what will and won’t work. More importantly, you have enough hard data at your fingertips to develop reliable models and calculators for guiding your activities, and predicting where the best return on investment lies. Deyan is one of the only SEO companies in Australia to have developed a suite of helpful SEO tools, including:
Q: How do you determine the monthly price?
A: There’s no ‘one-size-fits-all’ approach in SEO. Every business is different, which means every campaign is different. Our packages aren’t based on a specific list of fixed-price inclusions. They’re based on time. If you invest more, you get more of our time. Simple.
Q: Are there setup fees?
Q: How long does it take?
A: We always start with a strategy, which involves an analysis of your business, a technical audit of your existing website, keyword research to determine the most profitable search queries, and competitor research to understand the playing field. Our strategy document outlines our plans for your campaign, including all goals, planned activities, priorities, deliverables and clear timeframes. Once you’ve signed off on the strategy, your SEO activities will be well under way within 1-2 weeks.
Q: When can I expect the results?
A: Every business is unique. A niche business with few competitors and a high-authority website will get results far faster than a company with a generic offer, a lot of competitors and a brand-new website. We employ sophisticated, data-driven tools to predict campaign outcomes and timeframes, and our strategy will detail these expectations, but there are, unfortunately, no guarantees.
Q: What exactly will you do?
A: Our work is transparent, safe and within search engine guidelines. We employ ‘white-hat’ SEO tactics only, based on high quality content, search-friendly website development and genuine human relationships. Every SEO campaign includes our standard services detailed above , but many will include much more, depending on their specific needs.
See our Frequently Asked Questions (FAQs) page for more common SEO questions and answers, including some video discussions.