One of the most fascinating problems in today’s content marketing industry is the discrepancy between content consumption and content production. How we write is very different to how we read. We found that only one in five Australians will read web read content word for word, the rest only scan and look for quick answers. Our solution combines existing technology and content philosophy based on inverted pyramid writing style. Showing an easy to scan content version by default while enabling contextual drill-down to expand key concepts within content.
WordPress Plugin Download: https://wordpress.org/plugins/hypotext/
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