In late 2018, Open Colleges disbanded from TAFE, removing its associations with the training provider to solidify itself as a leader in online education in Australia. The move however, also meant the removal of courses and resulting SEO equity, which could impact rankings and traffic to other areas of the site.
To plan for the changes, Deyan conducted a full risk assessment to identify the potential SEO impact of the changes, followed by ongoing support and co-execution of our recommendations.
The two core objectives of the campaign were to:
By understanding what areas would be most impacted by the loss of links and authority, an outreach plan was developed to reclaim lost link equity and send fresh link signals to key course areas. This effort included new content generation and the acquisition of links from authoritative domains worthy of updating.
From a technical perspective, we also addressed internal linking from authoritative pages, implemented redirects, and resolved daisy chaining.
In only a few months, Open Colleges achieved increases across 80% of its target course areas, resulting in a 18% traffic improvement YoY.