A: We’ve been doing SEO since 2008. We’ve handled more than 1000 successful campaigns for some of Australia’s biggest brands (including Virgin Australia, ABC and iSelect), as well as many startups and SMBs. When you’ve had that much experience, you develop a ‘gut-feel’ or sixth sense for what will and won’t work. More importantly, you have enough hard data at your fingertips to develop reliable models and calculators for guiding your activities, and predicting where the best return on investment lies. Deyan is one of the only SEO companies in Australia to have developed a suite of helpful SEO tools, including:

Algoroo – Algoroo tracks Google algorithm changes by observing turbulence in rankings of thousands of keywords. See media coverage of Algoroo…

Fresh Link Finder – This tool discovers new links to your website. This can be helpful in identifying links to your site that Google is unable to find and give you credit for. (Google skips from page to page via hyperlinks. To Google, a hyperlink is like a bridge. But if the page containing your link has no links pointing to it – no bridges – Google can’t get to it. It’s like an island. Which means you won’t get the benefit of the link.)

Phrase Research Calculator – This calculator uses highly accurate search engine ranking models to help us identify the most profitable approach to your SEO campaign. It leverages the wealth of reliable marketing intelligence data provided directly by Google Webmaster Tools, and results in smarter budgeting, more accurate campaign targeting, quicker results and improved return on investment.

A: There’s no ‘one-size-fits-all’ approach in SEO. Every business is different, which means every campaign is different. Our packages aren’t based on a specific list of fixed-price inclusions. They’re based on time. If you invest more, you get more of our time. Simple.

A: No!

A: We always start with a strategy, which involves an analysis of your business, a technical audit of your existing website, keyword research to determine the most profitable search queries, and competitor research to understand the playing field. Our strategy document outlines our plans for your campaign, including all goals, planned activities, priorities, deliverables and clear timeframes. Once you’ve signed off on the strategy, your SEO activities will be well under way within 1-2 weeks.

A: Every business is unique. A niche business with few competitors and a high-authority website will get results far faster than a company with a generic offer, a lot of competitors and a brand-new website. We employ sophisticated, data-driven tools to predict campaign outcomes and timeframes, and our strategy will detail these expectations, but there are, unfortunately, no guarantees.

A: Our work is transparent, safe and within search engine guidelines. We employ ‘white-hat’ SEO tactics only, based on high quality content, search-friendly website development and genuine human relationships. Every SEO campaign includes our standard services detailed above , but many will include much more, depending on their specific needs.

Other SEO companies work from templates and blindly go through masses of time-wasting activities that have no effect on rankings. We’re very good at discovering and targeting areas that will make the difference to your rankings and traffic – faster than anybody else.

Our most popular campaign level is $1500 for small to medium size business and $8000 for large corporate SEO campaigns. We don’t charge any setup fees and you won’t be locked in a fixed-term contract.

No. We do not give guarantees on rankings as this is against Google’s guidelines. No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a special relationship with Google, or advertise a priority submit to Google.

We allow unlimited phrase targeting and can allocate a different portion of your SEO budget to each separate phrase. Our SEO campaigns are highly flexible and scalable which means that you can change phrases and budget on a month-to-month basis.

At Deyan we care about personalisation of service, this is why you will mostly hear from your own account manager who is directly responsible for your website’s performance in search engines. Your project, depending on its size may involve up to ten people. Our experienced consultants can go beyond simple SEO and link building and on-demand create an elaborate strategy for you website.

Deyan has been consulting in the field of SEO since 2001.

There are no secrets. We feature a high level of transparency and share all our knowledge and ranking activities by way of simple and clean reporting that is accessible to all of our clients on demand 24/7.

The Deyan team employs a set of highly effective and innovative link building tactics that follow common sense and comply with the best SEO practices as outlined by major search engines.

We’re selective and prefer to research our link opportunities before making contact to ensure our conversations with you are productive. Good results are achieved with the right balance of creativity and hard work. Patience, as they say, is a virtue.