A year ago, you could have been forgiven for thinking that TikTok was destined to be just another short-lived craze – until it achieved a spot in the top 10 social networks, ahead of Snapchat and Twitter. Now, the network has over 800 million active monthly users. It’s no surprise that would-be viral content creators all over the world are clamouring for a clip that will take them to the top – and the truth is, it’s probably easier than you think to make it happen. Try out the tips below and you might just be pleasantly surprised by how well they work for you.
As a form of digital marketing, social media is not immune to the golden rule of content creation: deliver something of value. Whether you’re sharing a tutorial or educational video, covering current events, or running a contest with a high-value prize on offer, everyone loves a piece of content that makes their life better in some way!
The thing is, “valuable content” can only be defined by your audience, and it means different things to different people, so don’t be afraid to ask what kind of content you should create, and measure the response each piece gets. Once you have the content angle worked out, it’s time to make sure you look the part. If you’re serious about growing a following, you’ll need to get familiar with video editing apps and learn how to make your clips look slick. You can also add features like text and music, and even if they don’t always add value, they’ll earn you a few extra pairs of eyeballs.
While a quality content strategy will eventually lead to a solid online presence, capitalising on viral content can fast-track those TikTok wins. This is where hashtags and influencers can help you break out from the crowd. Hashtags are the best way to work out what everyone else on the platform is talking about and searching for, so keep an eye out for trending hashtags and pay attention to the content other users are creating so that you can add something relevant to the conversation. This way, you’ll have the chance to not only reach new audiences, but also discover viral challenges attached to popular branded hashtags.
Once you’re feeling confident in front of the camera and your audience has begun to grow, the next logical step is to hitch your ride to some of the stronger players in this space. Popular content creators and influencers are the kind of people you want to know, capable of turbo-charging your rise to TikTok fame with their high follower counts – and in the online space, they’re only a message away. Besides, TikTok is called a “social” network for a reason, and it’s a whole lot harder to achieve success when you’re going it alone. When all else fails, just watching other people’s content and keeping up with the conversation is a great way to stay in the loop and hatch new ideas.
One of the best things about content-based social networks like TikTok is that time spent creating simple, fun content is rarely wasted. In the past few years, digital marketing experts have noticed a trend towards watching rather than participating in social media trends, so the best thing you can do is to create content that makes people want to see more. Some of the world’s most popular TikTok accounts have sprung to fame on the back of dancing, lip-synching, and beatboxing videos, and this pathway to success is not to be sniffed at. Top creators like Charli D’Amelio, Addison Rae, and Spencer Knight have taken home recording contracts, sponsorships, and even Teen Choice Awards – and what could be more fun than that?
Springing to TikTok fame and success might not be as easy as the network’s many popular creators make it seem, but a proven plan for success will give you the confidence to create more and share memorable content. The most important thing is that you don’t wait for the viral trends to die down, especially right now – grab your smartphone, make a plan, and strike while TikTok is hot.