Main Reasons People Read Online: Convenience, News, Learning and Entertainment

Our survey of 1,000 Australians in October 2019 shows that most respondents read online because it’s free and convenient. Most of them do it to keep up with news and stay up to date with current affairs, but another big category is research.

Types of research may include:

• Information and answer seeking
• Learning and studying
• General research
• Broadening knowledge

Other prominent reasons include leisure related activities such as killing time, entertainment and reading up on special interests.
A smaller segment of our respondents also mentioned speed of access, being abroad or in the country.
Interestingly, only 1% look things up for work.

Sample Survey Answers