Deyan Marketing team surveyed 1,500 Australian Google users and asked how long they review search results before they decide which website to visit.
- 53% of our respondents stated they take up to five seconds
- 25% click between six and ten seconds
- 16% take longer, up to half a minute
- 6% up to a minute
- 1% over a minute
- The remainder has been filtered out as nonsensical
With nearly 80% of Google users making their selection within ten seconds, it becomes clear that snippet attractiveness plays incredibly important role as a traffic generator.
Things that impact snippet attractiveness include:
- User Intent Match
- Special Features
- Snippet Geometry
- Content Clarity
- Brand Recognition
- Power Words