Deyan P, the managing director of DEYAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker. Connect with Dan on Twitter or LinkedIn
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More than 10 Blue Links: Advanced-Level SERP Optimisation
2nd – 3rd April 2019 | ICM – International Congress Center Munich
If you manage a big brand or a website with well-established traffic, it’s crucial that you understand how to optimise for the SERPS. This session covers everything you need to know from exciting types of SERP snippets and Google Discover feed to more advanced optimisation and data analysis techniques. We will cover Snippet Types & Performance Statistics, Data Analysis & Surfacing Insights and how to set up your own optimisation process. Details: https://smxmuenchen.de/en/programm-details/#s-p6242
We tend to put a lot of effort into writing great content these days. But what’s the point of all that hard work if hardly anybody actually reads it through to the end?
User Behaviour Data as a Ranking Signal Do search engines collect and utilise user behaviour data for ranking purposes? We’ve got a deep-dive into the data and theories behind user behaviour, search visibility, and more.
Why Nobody Reads Your Content Our research shows that only one in five people read web content word for word. Majority scan, skip and only read key items of interest.
The Art of Link Earning Understanding the nature of organic links on the web: An overview of eight primary contextual link environments.
Conversations With Google An in-depth post discussing the importance of natural language conversation in human-computer interaction and long-term predictions on evolution of Google.